Immediacy up, attention down

J.J. Abrams tries “to keep consumers interested in the tangible artifact of a printed magazine — particularly one about digital culture — in an Internet era” (NYTimes)

Why? Because “we’re smack dab in the middle of the Age of Immediacy. True understanding (or skill or effort) has become bothersome—an unnecessary headache that impedes our ability to get on with our lives (and most likely skip to something else).” (Wired)

Howard Rheingold already struggles with teaching attention literacy to college students (SFGate).

So in line with the trends just fast-forward this TED Talk.


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